Scorchers Series

Role: Series Campaign Lead · Identity & Promotions

A summer series of ten films celebrating heat, tension, and desire on screen—featuring arthouse favorites including DO THE RIGHT THING and LA PISCINE. Developed and executed the promotional campaign, crafting the visual identity and a full suite of materials across poster, web, email, and social channels. Implemented coordinated outreach and advertising to build anticipation and drive strong attendance.

Outcomes

• Sold out four weekend screenings; 70%+ capacity across all shows
• Highest email click-through rate of the summer (9.2%)
• Expanded the Film Center’s reputation for bold repertory programming, spotlighted by WBEZ’s Weekend Arts Picks