Settle In Series

Role: Branding & Campaign Lead

An annual winter series launched in 2023 featuring films with runtimes of five hours or longer. Now the Film Center’s longest-running recurring program, Settle In has become a media favorite and the highest-attended recurring series at the Gene Siskel Film Center. Directed and executed marketing for four installments (2023–2026), developing the recurring series identity, designing campaign assets for each edition, and managing ongoing email and social promotion to sustain audience engagement and brand continuity.

Outcomes

• Multiple sold-out screenings across series editions
• 45% repeat attendance within the same season
• Strong word-of-mouth; several screenings reached full capacity without paid advertising