Robert Altman Centennial
June–August 2025
Role: Retrospective Campaign Lead · Identity & Marketing
A three-month, 14-film retrospective celebrating the centennial of director Robert Altman (1925–2006). The series featured over five 35mm prints and reinforced the Film Center’s reputation as a national leader in auteur retrospectives. Developed the campaign’s visual identity, produced cohesive promotional materials across print, digital, and in-theater platforms, and executed targeted marketing through email, social, and advertising channels—earning coverage in the Chicago Sun-Times, Newcity, and Chicago Magazine.
Outcomes
- Highest director-retrospective ticket sales since 2019
- 12,000+ page views (18% of summer web traffic)
- Average 82% capacity across the series, with multiple sold-out titles MCCABE & MRS. MILLER, NASHVILLE
Lobby poster
Screener slide on display
Social media film graphic, MCCABE & MRS. MILLER (1971)
Social media hero graphic
Strip print ad in the Chicago Reader (May 29, 2025)
Screener slide
Social media film graphic, 3 WOMEN (1977)