Chicago European Union Film Festival Spotlight

Role: Festival Campaign Concept & Creative Direction

A rebranding initiative for the long-running Chicago European Union Film Festival (est. 1997), marking its evolution into an annual single-country spotlight format. Developed the campaign concept and creative direction celebrating the featured country each year. Shaped an integrated marketing strategy across print, digital, and social channels, producing a cohesive suite of promotional materials and ensuring consistent messaging across festival platforms.

Outcomes

• 53% increase in attendance from 2024
• 225% increase in pass sales from 2024
• $20K in ticket sales (128% year-over-year increase)