Siskel Summer Pass

Role: Creative Director · Campaign Design & Marketing Strategy

The Siskel Summer Pass is a seasonal promotion designed to increase attendance and concessions sales during historically slow summer months, encourage repeat patronage, and drive new membership purchases. The pass offers one month of unlimited movies, plus concessions discounts and exclusive perks. Led the campaign from concept through launch—developing the visual identity, promotional messaging, and rollout strategy across email, web, social, and advertising channels. Oversaw production of all digital and print assets and managed cross-departmental execution.

Outcomes

• Sold 529 passes, generating over $14K in revenue
• Increased summer attendance by 50.2% year-over-year
• Increased concessions revenue by 58.4% year-over-year