30th Black Harvest Film Festival Rebrand

Role: Creative Director · Festival Rebrand & Campaign Strategy

Led a full rebrand for the festival’s milestone 30th year, developing a refreshed visual identity that honored its legacy while engaging new audiences. Launched a new microsite and directed cross-channel execution across print, digital, and on-site materials. Created a celebratory, cohesive festival atmosphere through branded posters, banners, merchandise, filmmaker badges, and a comprehensive pre-roll slideshow, while directing design, marketing, and campaign strategy.

Outcomes

• Achieved the festival’s highest ticket sales since 2019
• Increased pass sales by 100% year-over-year
• Increased media mentions by 123% year-over-year