Year-End Membership Drive
November–December 2024
Role: Campaign Lead · Messaging Framework & Creative
A year-end campaign designed to drive membership renewals and new purchases through a limited-time offer: two bonus months of membership and a collectible, limited-edition magnet. Originated the campaign concept and messaging framework, positioning the drive as both celebratory and mission-driven. Designed creative assets, managed targeted communications across email, social, and web, and coordinated advertising to maximize engagement and conversions.
Outcomes
- 567 memberships purchased (353% of goal)
- 112% year-over-year increase
- 12.8% net growth in total members
Print ad from the November/December Gazette
Limited-edition magnets, giveaway for new or renewing members during drive
Email header gif
Promotional screener slide on display