An Evening with Paul Schrader

Role: Creative Director · Campaign Design & Marketing Strategy

A high-profile fundraiser and public event honoring director Paul Schrader with the Gene Siskel Film Center’s 2025 Renaissance Award, presented alongside two companion film series—seven films directed by Schrader and four curated by him.

Developed and executed the promotional strategy, designed the campaign identity and creative assets, managed digital marketing and advertising placements, and supported event communications to maximize visibility and attendance.

Outcomes

• Sold out within 60 minutes
• Increased email open rates by nearly 20%
• Secured press coverage including NBC-5 Chicago and Newcity
• Exceeded average series ticket sales by over 50%